Analyzing BambooHR Time Tracking Costs for Businesses


Software Overview
In today's fast-paced business world, efficient time management is crucial, especially for small and medium-sized enterprises. BambooHR offers a time tracking feature that aims to simplify this process, bringing significant value to its users. This section will explore the essential aspects of BambooHR's software, including its key functionalities, pricing options, and what makes it stand out among its competitors.
Prelude to the software
BambooHR is a cloud-based human resources software designed for small to medium-sized businesses. Its time tracking functionality allows companies to monitor employee hours accurately, facilitating better payroll processes and labor cost management. This comprehensive tool helps businesses streamline HR processes while enhancing productivity.
Key features and functionalities
BambooHR’s time tracking feature includes a host of robust functionalities, making it a valuable asset to businesses. Here are some key elements worth mentioning:
- Time Off Tracking: Employees can easily request time off and view their remaining vacation days, all in one place.
- Time Entry: Simple time entry options allow employees to log their hours with ease. This can be done via web, mobile app, or integrated time clocks.
- Reporting Tools: The software offers built-in reports to analyze hours worked, overtime, and other essential metrics.
- Integration: BambooHR integrates seamlessly with various payroll providers, eliminating the manual transfer of data and reducing errors.
These features, combined with its insightful reporting tools, equip managers with the information needed to make informed decisions regarding workloads and projects.
Pricing plans and available subscriptions
The pricing structure for BambooHR can vary based on the number of employees and selected modules. Typically, time tracking is included in its base plan, but additional costs can arise when opting for premium features.
"Choosing the right plan involves weighing your specific HR needs against your budget."
Here’s a rough overview of their pricing tiers:
- Essentials Plan: Basic HR features and time tracking.
- Advanced Plan: Advanced tools, custom reporting, and enhanced customer support.
It’s crucial for businesses to conduct a detailed analysis of their needs versus what BambooHR offers. Understanding these pricing nuances can help in predicting return on investment.
By understanding the software’s core components, businesses are better equipped to make judicious decisions regarding its adoption.
Prologue to BambooHR
In the increasingly competitive landscape of small to medium-sized businesses, optimizing operations and improving management tools is vital. BambooHR has emerged as a popular choice among these enterprises, but what exactly does it bring to the table? By diving into BambooHR, we can uncover its various functionalities, particularly its time tracking features, which play a significant part in managing employee productivity and assessing overall project timelines.
Understanding the role of BambooHR is essential for businesses ready to modernize their HR processes. With functionalities tailored to meet the diverse needs of small to medium-sized organizations, its user-friendly interface and extensive features make it a worthy contender in the HR software market.
Overview of BambooHR
BambooHR, founded in 2008, offers a robust platform designed to simplify HR tasks while keeping the user experience front and center. It’s an all-in-one solution that fortifies processes like hiring, onboarding, and performance management. The software is particularly beneficial for businesses that may not have the resources for a dedicated HR department. This means owners and managers can focus on what they do best while trusting BambooHR to handle the complexities of human resources and better manage their workforce.
This software provides cloud-based HR tools that streamline administrative tasks, enabling companies to reduce paperwork, improve tracking of employee benefits, and gain meaningful insights into workforce analytics. All of this comes with the added advantage of easy integration with other tools, which is a significant win for companies looking to enhance their operational efficiency without breaking the bank.
Features of BambooHR
BambooHR is not just about flashy tools and attractive interface; it comes equipped with a plethora of features that cater to various HR needs. Some notable features include:
- Applicant Tracking System (ATS): This aspect allows businesses to manage job postings, applications, and candidate communications seamlessly. It simplifies the hiring process, making it smoother for both the employer and the job seeker.
- Time Tracking Tools: Designed to help businesses monitor employee hours, this function ensures accurate billing, payroll processing, and attendance tracking without the cumbersome spreadsheets.
- Performance Management: With customizable review processes, employee evaluations can be tailored to align with company objectives, enhancing transparency and accountability.
- Self-Service Portal: Employees can access their information, request time off, and manage personal details with ease, freeing up HR professionals to concentrate on strategic goals.
- Reporting and Analytics: BambooHR provides powerful reporting tools that enable businesses to visualize workforce data, making it simple to gauge trends and performance metrics.
Each feature is strategically developed to foster productivity while maintaining a user-friendly environment. Whether it’s tracking hours or optimizing recruitment, BambooHR positions itself as a valuable partner for businesses navigating today’s dynamic work environment.
Understanding Time Tracking in BambooHR
In the fast-paced world of small to medium-sized businesses, efficient time management is essential. This is where BambooHR's time tracking feature steps into the limelight. Time tracking isn’t just about logging hours; it's a critical tool that brings a multitude of benefits. It allows businesses to analyze productivity patterns, manage payroll accurately, and identify project costs. For entrepreneurs and IT professionals alike, understanding the nuances of this feature can drastically impact operational efficiency and financial health.
Purpose of Time Tracking
When you think about it, the purpose of time tracking extends beyond merely knowing how long employees are clocking in and out. It serves multiple functions:
- Productivity Insight: Time tracking helps managers dive into the nitty-gritty of where time is spent. Is your team bogged down in meetings, or are they efficiently tackling their project tasks? By quantifying hours spent on different activities, you can pinpoint areas for improvement.
- Cost Management: Every hour logged translates directly into costs. Whether you're billing clients or just managing internal resources, knowing exactly how time translates to money means wiser financial decisions. This is particularly useful for project-based work, where tracking billable hours affects revenue.
- Regulatory Compliance: In some sectors, there are regulations around working hours and overtime. Having a robust time tracking mechanism ensures compliance with labor laws, and it serves as a helpful tool if disputes about hours worked arise.
- Performance Evaluation: For small business owners, understanding performance metrics through accurate time tracking aids in fair employee evaluations and compensation discussions. It also helps in identifying high performers who deserve recognition.
Key Functions of the Time Tracking Tool
Diving further into BambooHR’s time tracking capabilities, several key functions stand out:


- User-Friendly Interface: Designed with ease of use in mind, the time tracking tool allows employees to log their hours quickly, minimizing disruptions during work hours.
- Mobile Access: With the increasing remote work culture, BambooHR supports mobile access for time tracking, allowing users to log time on-the-go. This ensures that remote workers can still easily manage their working hours without hassle.
- Integration with Payroll: One of the standout features is the seamless integration with BambooHR's payroll system. This means that recorded hours are automatically processed during payroll runs, reducing the risk of mistakes and ensuring timely payments.
- Real-time Reporting: Instantaneous insights into time data help business leaders make informed decisions quickly. Real-time reporting can indicate whether projects are on track or require extra resources.
- Customizable Settings: Businesses can tailor the time tracking settings to their specific needs, whether it's project categories, employee roles, or tracking billable versus non-billable hours.
The effectiveness of time tracking tools like BambooHR is indisputable. They not only save time but can also help businesses save money and enhance productivity.
"Effective time management is not just about finding more time. It's about using that time wisely."
In summary, understanding the role and functionalities of BambooHR's time tracking can provide business leaders with the insights they need to steer their organizations towards success.
Pricing Structure of BambooHR
Understanding the pricing structure of BambooHR is crucial for any small to medium-sized business considering the platform's time tracking features. This aspect not only helps in budgeting effectively but also assists in aligning the tool with your operational needs. The pricing breaks down into different segments, making it essential to comprehend what each part entails. This comprehension can guide businesses in making informed decisions that optimize their investments associated with HR software.
Basic Pricing Plans
BambooHR typically offers a range of pricing plans tailored for varying business needs. These plans are designed to fit organizations of different sizes and budgets. Generally, the two basic tiers include:
- Essentials Plan: This option usually covers basic HR functionalities, ideal for smaller teams. The pricing is often competitive, making it accessible for startups.
- Performance Plan: This plan includes more advanced features, such as employee self-service tools and performance management. Though the cost is higher, it provides essential analytics and deeper insights into employee performance, which can be a game changer for growing businesses.
While these basic plans might lie at the core of BambooHR's offerings, it’s vital to keep an eye on the potential variability in pricing depending on the total number of employees you wish to include. In some cases, businesses might find that the quoted prices are for a limited number of users, leading to additional costs if you exceed that number.
Costs Associated with Time Tracking Feature
The time tracking feature is often seen as a worthwhile investment, especially for businesses looking to enhance productivity. However, it’s essential to understand its costs thoroughly. This feature usually comes as an add-on to the basic pricing plans, and the costs can fluctuate based on various factors:
- Number of Users: More users may mean higher total costs.
- Licensing Fees: There could also be charges for accessing specific tools within the time tracking module.
The importance of these costs cannot be overstated, as they impact the overall budget. If not calculated properly, businesses might end up spending more than they planned. It's recommended to reach out to a BambooHR representative to get specific details about these associated costs.
Add-Ons and Extra Costs
In the realm of BambooHR, add-ons can either enhance functionalities or lead to unexpected expenses if businesses are not mindful. A few common add-ons can include:
- Advanced Reporting and Analytics: This tool allows businesses to delve deeper into data, helping make informed decisions.
- Employee Recognition Modules: Fostering a positive work culture can often require additional investment.
Extra costs can also arise depending on updates or changes in the software. During certain upgrades, users might incur fees, especially if new features are rolled out on the performance plan.
Understanding all these pricing dynamics provides clarity. It helps ensure businesses know precisely what they are investing in, preventing any unintended surprises down the line.
Calculating Total Costs
In the realm of financial planning for small to medium-sized businesses, understanding the total costs associated with BambooHR's time tracking feature is akin to having the right map while navigating through a dense fog. It is essential to grasp the various elements that contribute to the overall costs, and this section aims to shed light on those specifics. Knowing whether your expenses are fixed or variable can help businesses adapt their budgets accordingly and provide insights on potential future investments.
It's not just about the price tag on a software subscription; numerous factors influence the total costs over time. By delving into these aspects, business owners can make informed decisions, ensuring that the money spent on BambooHR aligns with their operational needs and financial projections.
Fixed vs Variable Costs
When assessing total costs in BambooHR time tracking, distinguishing between fixed and variable costs is crucial. Fixed costs are expenses that remain unchanged regardless of the level of service usage. For instance, your monthly subscription fee for BambooHR might be a fixed cost. No matter if you're tracking hours for ten or one hundred employees, that monthly rate stays put.
Variable costs, on the other hand, fluctuate with usage or other changing conditions. This includes elements like add-on features or additional support services that you might choose based on specific requirements over time. For example, if your company grows and you need to integrate more users into the system, those additional licenses will increase your overall expense.
To break it down further, consider these points:
- Fixed Costs:
- Variable Costs:
- Monthly subscription fees
- Standard report generation
- Initial implementation costs
- Add-on modules or features
- Extra training sessions for employees
- Customer support beyond the basic plan
Understanding this distinction helps businesses identify where they can cut costs and where they may incur higher expenses as their needs evolve.
Long-term Financial Impact
Calculating the long-term financial impact of using BambooHR’s time tracking feature involves a bit of crystal ball gazing. Although the upfront costs may seem manageable, it’s the cumulative effect of these expenses over time that can significantly impact your company’s financial health.
For many small businesses, the true test lies in whether investing in BambooHR delivers a satisfactory return on investment (ROI). A keen eye should be kept on the benefits that stem from time tracking, such as increased productivity, reduced overtime costs, and efficient payroll management. Over months and years, these benefits can far outweigh initial costs.


A few considerations when evaluating long-term financial implications include:
- Savings on Labor Costs: Efficient time tracking reduces accidental overpayment and improves payroll accuracy.
- Enhanced Productivity: When employees track their time accurately, they often become more conscious of how they spend their working hours, which can lead to overall performance gains.
- Organizational Growth: As your business expands, the scalability of BambooHR can serve as a stronger foundation for managing an increasing workforce without incurring significant extra costs.
In summary, exploring the long-term financial impact of BambooHR’s time tracking feature isn’t just about reading numbers on a balance sheet. It’s also about envisioning the trajectory of your business and how this tool can contribute to a sustainable growth path over time.
Understanding total costs — both fixed and variable — while considering long-term implications paves the way for smarter budgeting and strategic planning.
Comparative Analysis with Competitors
In today's highly competitive market, making informed decisions is essential for small and medium-sized businesses looking to optimize their operational efficiency. Comparative analysis offers a critical lens to evaluate BambooHR's time tracking feature against its competitors. This approach helps businesses understand how BambooHR stacks up in terms of pricing, functionality, and overall value, guiding them to assess if it suits their unique needs.
When delving into the comparative aspects, three key elements stand out:
- Cost-effectiveness: It's crucial to benchmark BambooHR's prices against traditional time tracking solutions and other software-as-a-service (SaaS) HR platforms. For instance, businesses need to scrutinize whether the features provided justify the costs incurred.
- Feature Set: A detailed look at the functionalities offered is necessary, especially in comparison to the ease and comprehensiveness of BambooHR's tools. Companies often seek features that streamline processes, minimize manual input, and enhance reporting capabilities.
- User Experience: Another significant factor pertains to the overall user satisfaction with BambooHR compared to its peers. Understanding user feedback can shed light on real-world usability and the practical challenges that may arise.
In this section, we will dive deeper into specific comparisons: how BambooHR fares against traditional time tracking solutions and how it aligns with other SaaS HR offerings.
BambooHR vs Traditional Time Tracking Solutions
Traditional time tracking solutions often rely heavily on manual data entry and offer limited integration capabilities. However, BambooHR adopts a different approach. Its time tracking is embedded within a broader HR platform, offering seamless integration with other essential HR functions. This presents a variety of benefits for businesses:
- Streamlined processes: By consolidating time tracking with other HR tasks, BambooHR saves time for HR personnel, enabling them to focus on core responsibilities.
- Real-time updates: Traditional systems can be sluggish in updating records, whereas BambooHR provides timely insights that help manage workforce productivity.
- Automated reporting: Many traditional solutions lack advanced reporting features; BambooHR automates this process, allowing businesses to generate reports easily, ensuring transparency.
Although traditional tools may come at a lower upfront cost, the long-term savings from improved efficiency and accuracy offered by BambooHR cannot be overlooked.
BambooHR vs Other SaaS HR Solutions
When comparing BambooHR with other SaaS HR solutions, particularly in the realm of time tracking, the narrative shifts slightly. The landscape is crowded with various offerings, each touting different strengths. However,
- User-friendly Interface: BambooHR prides itself on its intuitive design, which minimizes the learning curve for new users. Many competing solutions struggle with overly complicated user interfaces that can lead to frustrations.
- Integration with Other Tools: BambooHR offers a more robust integration with popular business applications, unlike some competitors that have limited compatibility.
- Customer Support: User reviews often speak highly of BambooHR’s customer service. In contrast, several other platforms have received criticism for their support levels, leaving users stranded when issues arise.
By exploring these comparisons in greater detail, businesses can gain better insights into whether BambooHR’s time tracking capabilities represent the right balance of value, features, and usability when stacked against both traditional methods and other SaaS solutions in the market.
"A thorough assessment ensures not only financial prudence but also operational success as you gear up for the future."
As we progress in analyzing BambooHR’s overall time tracking costs, this comparative analysis serves as a significant cornerstone, illuminating the pathways businesses can take to evaluate their options.
Value Proposition of BambooHR Time Tracking
BambooHR's time tracking feature holds significant value for small to medium-sized businesses, addressing the complexity of managing employee hours efficiently. In a market where every minute counts, the importance of this tool cannot be overstated. Many organizations lack a proper system to see where time is being spent, leading to inefficiencies that can cost much more than they realize. With BambooHR, businesses can streamline time management, which in turn enhances productivity and reduces unnecessary payroll expenses.
A major part of this value proposition is not just about monitoring hours. It’s also about transforming how a company approaches work processes. By accurately tracking time, companies can assess performance metrics, project expenses, and identify areas needing improvement. This tool is not merely a digital clock; it is a lens into the workflow dynamics of an organization.
"Effective time tracking can boost overall work efficiency, providing insights into resource allocation and project management."
Equipping managers with real-time data allows for quick adjustments. If a project begins to lag behind schedule, teams can be reassigned or deadlines can be reexamined, all based on the data accumulating through this time tracking feature. The insights derived aren't just data points; they’re opportunities for growth and enhancement, which many businesses overlook.
Furthermore, BambooHR time tracking integrates with its broader HR offerings, promoting a cohesive experience that stands apart from standalone time management systems. This interconnection can foster a unified approach to employee management, making BambooHR an appealing solution for organizations keen on holistic efficiency.
Potential ROI for Small Businesses
Investing in BambooHR’s time tracking can yield a considerable return on investment for small businesses, particularly in terms of staff productivity, financial management, and employee satisfaction. By streamlining how time is monitored, organizations can expect to see some tangible benefits. Consider the following:
- Better Time Allocation: With detailed tracking, employees spend less time on task switching and more on productive work.
- Accurate Payroll: Reduced errors in payroll calculations mean less time and money wasted on adjustments later.
- Informed Decision Making: With insights into where resources are being consumed, management can make better forecasts and business decisions.
In practice, a small firm might find that they save several hours each week by eliminating the need for manual entry of hours or dealing with payroll discrepancies. That, in turn, translates to real monetary savings, which is significant when one considers the slim margins typical in small businesses. Companies that adopt BambooHR can anticipate a more empowered workforce, leading to a culture of accountability where employees can plan their time better and contribute more effectively.
Qualitative Benefits Beyond Cost
While the financial aspects are crucial, there are qualitative benefits that enhance the overall value of BambooHR's time tracking feature, many of which businesses often overlook. These elements range from improved employee morale to fostering a culture of transparency.
Increased visibility into time spent on tasks not only helps with workload management; it also boosts employee morale. Workers often feel more appreciated when their time management is tracked accurately. Knowing that their efforts are recognized translates to higher job satisfaction, which, in turn, leads to lower turnover rates. Employees are likely to stick around longer in organizations that actively engage in managing their time and recognizing their hard work.


Additionally, transparency in time tracking helps build trust between management and staff. This openness can enhance communication, encouraging a collaborative atmosphere where everyone works toward shared goals. The elimination of ambiguity around workloads and performance expectations reduces tension and builds a more connected work environment.
In summary, BambooHR's time tracking offers a multi-dimensional array of benefits that go beyond the balance sheet. It's an investment in streamlined operations, employee well-being, and future growth.
User Experiences and Case Studies
Understanding the use of BambooHR's time tracking tool is greatly enhanced by examining user experiences and case studies. Real-world applications and testimonials offer invaluable insights that numbers alone often fail to convey. Such narratives can illuminate how the software fits into various business models and operational workflows, casting light on its practical benefits as well as potential pitfalls. These accounts play a crucial role in helping prospective users gauge how well BambooHR may suit their specific needs and constraints.
Often, small to medium-sized businesses navigate a myriad of challenges when implementing new tools. Therefore, analyzing user experiences allows them to grasp the real implications of adopting BambooHR. It’s one thing to see features listed on a website; it's another to hear from actual users about their journey, lessons learned, and the impact on their work life.
Positive User Testimonials
Many users have praised BambooHR for its intuitive design and user-friendly interface. A small tech startup in San Francisco highlighted, "The time tracking tool has not only streamlined our processes but also fostered a more accountable culture among our team members. It feels like a game changer!" Such feedback underscores the platform's capability to transform time management into a more collaborative effort.
Another user, a project manager at a marketing firm, shared, "The reporting features are lifesavers during quarterly reviews. They allow us to pinpoint inefficiencies and optimize our workflows. I can’t imagine going back to our old methods!" These testimonials not only reflect satisfaction but also indicate enhancements in operational efficiency resulting from the tool's effectiveness.
Users frequently commend BambooHR's customer support as well. A common remark is how responsive their team is when issues arise. This level of support can be a deciding factor for businesses wary of adopting new technologies—knowing that help is just a call away can mitigate fears of making a poor investment.
Challenges Faced by Users
While BambooHR has garnered favorable feedback, it’s essential to acknowledge the challenges users have encountered. Some report initial difficulty with the onboarding process. A user from an insurance company noted, "The setup took longer than anticipated, and there were hurdles in integrating it with our existing systems." This experience lends weight to the argument that transitioning to a new tool often requires a considerable investment of time and resources.
In particular, users in fast-paced environments have mentioned that adapting team members to this new time tracking system wasn't as seamless as they’d hoped. As one user remarked, "Some members of our team resisted the change at first because they preferred their old ways of logging hours." Such resistance can be understood, and it highlights the importance of thoroughly preparing staff before launch.
Others have pointed out occasional glitches within the software, such as syncing issues or errors in reporting. "It was frustrating when our hours didn't reflect accurately during one payroll cycle," a finance manager recounted. However, such technical hiccups are not uncommon in widely used platforms and can often be resolved with timely updates from the providers.
In summary, while BambooHR's time tracking tool exhibits strengths that many users appreciate, it's not without its challenges. The remarks from both sides of the spectrum hold significant weight for small to medium-sized businesses, allowing for better-informed decisions when integrating such tools into daily operations.
Making the Decision
When it comes to implementing a time tracking solution, especially in a platform like BambooHR, the decision-making process is crucial. Businesses, particularly small to medium-sized ones, must weigh the benefits of such tools against their operational needs and financial capabilities. Choosing the right time tracking system can influence not just daily workflows but also overall productivity and financial health.
The importance of making this decision wisely cannot be overstated. The time tracking feature in BambooHR isn't merely an add-on; it is pivotal for ensuring accurate billing, compliance with labor laws, and managing employee productivity. Organizations that grasp this can position themselves strategically in their respective markets. However, the associated costs can be a double-edged sword. Therefore, understanding the true value of this feature is necessary.
Assessing Business Needs
Before diving into the nuts and bolts of BambooHR's offerings, businesses must first assess their unique needs. This involves a thorough evaluation of several components:
- Employee Size: Larger teams might require more robust tracking capabilities, while smaller operations could benefit from simpler solutions.
- Industry Specifics: Certain fields may have unique requirements, such as project-based tracking for consulting firms or strict labor regulations for manufacturing.
- Current Tools: An honest look at existing tools and processes can highlight gaps BambooHR might fill and clarify what functionalities are truly necessary.
By prioritizing these elements, businesses can better identify how BambooHR will integrate into their current systems.
Final Recommendations
After thorough assessment, it is advisable to move forward by considering several factors:
- Trial Usage: BambooHR offers a free trial, which can help gauge fit before committing. This chance to explore the platform firsthand is invaluable.
- Customization: Find out how well BambooHR can be tailored to meet specific business needs. More personalized solutions usually lead to better utilization.
- Support and Training: Ensuring that sufficient support and resources are available for your team is critical. A knowledgeable workforce can maximize the benefits of any new system.
"The right investment today can yield immense dividends tomorrow."
Thinking critically about every aspect of time tracking—your accurate assessment can lead to a more efficient and engaged workplace.
Closure
The conclusion of the article serves as a vital recap of the comprehensive examination regarding BambooHR's time tracking costs. Understanding where resources go impacts bottom-line figures significantly, especially for small to medium-sized businesses that are ever watchful of expenses. The financial implications discussed earlier resonate with the necessity for informed decision-making; costs should align with functionality and desired outcomes.
Adopting BambooHR's time tracking feature can result in tangible benefits, amplifying efficiency and overall time management. Choosing to integrate such a tool shouldn't purely be driven by its initial price tag. The evaluation of potential return on investment, alongside the qualitative advantages—like improved employee morale and streamlined operations—play a crucial role in this decision-making process.
Importantly, employers must remember that understanding costs is not merely about counting dollars. It involves a broader understanding of operational efficiency, employee satisfaction, and ultimately, the growth trajectory of the business.
"In the realm of business, knowledge truly is power. Making educated choices about tools like BambooHR not only safeguards financial resources but also nurtures organizational growth."
Summary of Key Points
- Cost vs. Value: It’s crucial to differentiate between paying for a feature and the actual value it brings.
- Initial and Additional Costs: The exploration had laid out various pricing structures and the associated costs with BambooHR's time tracking, ensuring users are well aware of what they commit to.
- Long-Term Impact: While upfront costs are important, it’s essential to consider long-term financial outcomes, including potential ROI.
- User Experience: Collecting experiences from users highlights both benefits and challenges, offering a rounded perspective.
Future Considerations
- Evolving Needs: As businesses grow and evolve, their requirements from a time tracking tool might change. Regularly revisiting the alignment between BambooHR's offerings and business needs ensures continued relevance.
- Integration of New Features: BambooHR is likely to advance its features, hence staying informed about updates or additional functionalities could enhance productivity further.
- Market Trends: Keeping an eye out on HR tech trends helps in adapting to newer and potentially more effective solutions in the future, whether within BambooHR or competing platforms.
- Cost Management Strategies: Companies should continuously refine their financial strategies, including evaluating periodic subscription reviews and user engagement with the tool to maximize their investment.
This conclusion underscores the importance of a thorough understanding of BambooHR's time tracking costs, encapsulating the essence of making well-informed decisions in today’s fluid business landscape. By assimilating the insights offered, readers are well-equipped to consider not just the price, but also the value.